NEW CALLAWAY APEX 21 IRONS

NEW CALLAWAY APEX 21 IRONS

by

INTRODUCING:  NEW CALLAWAY APEX IRONS

 

The NEW Apex 21 Irons deliver an extraordinary level of forged performance and craftsmanship that has never seen before. They’re the first forged iron designed with Artificial Intelligence (AI) for faster ball speeds and improved spin consistency.

Increased forgiveness comes from the massive Tungsten Energy Core, and enhanced shaping for even better turf interaction.

In short, these irons deliver superior performance with iconic feel on every swing.  They now have feel AND forgiveness!

APEX 21 DCB (Deep Cavity Back)

GREAT FORGED IRON FOR ALL GOLFERS (Not just the better players now…)

A FORGIVING FORGED IRON – GOOD FORGIVENESS and GREAT FEEL

Features &
Benefits

  • Forged Forgiveness Through The Set
    Apex DCB is the most forgiving Apex Iron ever made. The deep cavity back and enhanced sole width are engineered for easy launch and solid turf interaction out of a variety of lies. Now golfers of all abilities can play a forged iron with confidence.
  • The First Apex Irons Designed With A.I.
    Our A.I. designed Flash Face Cup is in a forged Apex game-improvement iron for the first time. The unique A.I. face architecture in each iron creates high ball speeds and increased spin robustness. They’re engineered for impressive distance and more control than you’ve ever had.
  • Consistent Launch and Increased Forgiveness
    For the first time,  Callaway implemented the Tungsten Energy Core into Apex Irons. The long and mid-irons feature up to 50 grams of tungsten per iron, precisely positioning the Center of Gravity to promote outstanding launch throughout the set, and more forgiveness on off-center shots.
  • Ultimate Feel
    Apex Irons are renowned for their iconic feel, and Apex DCB is no different. The forged 1025 mild carbon steel body and patented urethane microspheres deliver exceptional sound and feel at impact, while the improved shaping helps enhance feel through the turf.

 

APEX 21 (STANDARD)

FORGED IRON FOR BETTER PLAYERS – SOME FORGIVENESS AND GREAT FEEL

LESS FORGIVING THEN DCB, BUT MORE THAN PRO VERSION.

Features &

Benefits

  • The First Apex Iron Designed With A.I.
    Our A.I.-designed Flash Face Cup is in a forged Apex Iron for the first time ever. The unique A.I. architecture in each iron creates high ball speeds and increased spin robustness across the face. They’re engineered for impressive distance and pinpoint control.
  • Consistent Launch and Increased Forgiveness
    For the first time, Callaway implemented our Tungsten Energy Core into an Apex Iron. With 5x the tungsten of Apex 19, Callaway precisely position the Center of Gravity to promote outstanding launch throughout the set, and more forgiveness on off-center shots.
  • Forged Blade Feel In A Players Distance Iron
    Apex Irons are renowned for their pure feel, and Apex 21 is no different. The body of the iron is 100% forged from a 1025 mild carbon steel body, patented urethane microspheres deliver exceptional sound and feel at impact. The improved shaping also helps to enhance feel through the turf.

 

APEX 21 PRO

FORGED IRON FOR BEST PLAYERS

LEAST FORGIVING IRON.

Features &
Benefits

  • The First Apex Pro Iron Designed With A.I.
    Our A.I. designed Flash Face Cup is in a forged Apex Pro Iron for the first time ever. The unique Flash Face architecture in each iron creates high COR’s for fast ball speeds, and improved spin robustness for every club. This set is engineered for the distance you want to see, and better control than you’ve ever had before.
  • Ultimate Forged Feel
    This is what extremely soft feel is all about. The all-new forged 1025 hollow body construction and our patented urethane microspheres provide a remarkable blend of sound and feel at impact that players expect.
  • Consistent Launch Characteristics and Forgiveness
    For the first time, Callaway implemented a massive Tungsten Energy Core into an Apex Pro Iron. The hollow body construction includes up to 90 grams of tungsten per iron, the most ever in an Apex Iron. This Tungsten Energy Core improves launch characteristics while simultaneously improving forgiveness.

If you would like more information about any of the 2021 Apex Irons please email:  timg@gravesgolf.com

If you would like a perfect fit for the irons: CLICK HERE

If you would like INTRO OFFER / PRICING – email: timg@gravesgolf.com

We have intro offers, trade in specials (can trade in your current clubs for new clubs), no cost customization, free shipping and no tax (within US), and many other options / specials…

One Word

by

At the start of 2016 NCAA Football season, the Clemson Tigers were a highly ranked team attempting to come back from a devastating loss to Alabama in the national championship game just seven months earlier. The short story is that they DID go on to win the national championship. And the longer story is that they won because of ONE WORD.

That year, Clemson’s head coach Dabo Swinney was fortunate to have Jon Gordon as an adjunct on his coaching staff. Gordon is an expert in personal and organizational performance and author of ONE WORD …That will change your life forever.

The reason this is important is that Gordon had been working with the Tigers for a few years by 2016…helping the team to create a language and action plans around how to realize success both for themselves AND for the team. The ONE WORD concept was just one of the resources Gordon brought to the Tigers football team.

The ONE WORD concept basically works like this: at the start of the year, think about what you want to create or accomplish – then pick ONE WORD that will inspire you to be your best. From that point, let that ONE WORD be your anchor for the whole year. Your rallying cry. The thing you think about and strive towards over all else. The reminder that helps you to show up as the best version of yourself.

Last year, my One Word was FOCUS. I wanted to get better at removing distractions when it was time to do important work…and to FOCUS deeply so that I produced better product, and better outcomes. This year my ONE WORD is IMPACT. I want to be intentional about the IMPACT I would like to make with the people around me. My family, my clients, and others in my community. I believe that this word will inspire my behavior in positive ways.

In 2016, Coach Swinney chose LOVE as his ONE WORD. For the whole year, he used that word to inspire him to be the best coach and leader he could be. He wanted the Clemson players to know that the most important thing – more than trophies or anything else – was to know that they are loved, and that they have the capacity to love others – their families, friends, teammates, …and even their competitors. In a way it also became a team ONE WORD as well.

Each of the players on the team also chose their own ONE WORD, with star quarterback Deshaun Watson picking LEGENDARY. Fittingly, in the final moments of the national championship game – a rematch against Alabama –  Watson led his team to a touchdown with one second left on the clock, securing their first national title in 35 years. Pretty amazing. But even more so when you realize this: right before Watson led his team out onto the field for that epic last drive of the game, he turned to his teammates and said: “Let’s go be LEGENDARY, boys!”

So, yes… in a way, it’s true. Clemson won a national championship because of ONE WORD.

What is your ONE WORD for 2021?

What are you trying to accomplish this year? In your life, your relationships, or on your Single Plane Swing journey?

You don’t need a 50-page plan to accomplish big things…to make a difference in your life, or in the lives of others. Sometimes it comes down to a relentless focus on ONE WORD… something to anchor your attention and inspire you to do your best.

You may not win a national championship using ONE WORD, but I can assure you that you will be a better you at the end of this year by adding some intentionality and inspiration to your game.

Have an amazing year!!

-Paul

FREE SINGLE PLANE CLUB FITTING

by

Whether looking to fit/replace a single club to an entire set, from a putter to a driver to your irons, wedges, etc.. it is ABSOLUTELY CRITICAL that the club(s) is fit to YOUR individualized swing and single plane specifications.

An UNfit club will hinder your improvement process, an UNfit club will hinder your golf game, an UNfit club will not allow you to reach your potential, an UNfit club can and many times will actually physical hurt you (tendonitis in elbows and wrists are many times causes and exaggerated by club with improper lie angles), and UNfit club is basically worthless to you. I don’t care how much you spent for the golf club(s) – if they are not individually fit to you – they are worthless to your game – and worse than that, can and many times will actually “hurt” you.

The Graves Golf Academy has custom fitting programs established with most major manufacturers in the golf industry. And many of the manufacturers install our grips in their custom department (no other instruction group can say that….). We have worked VERY HARD to set this customizing system up for our customers, students, etc. anyone interested in the single plane golf swing.

Also, because of the amount of equipment we sell from each manufacturer, we are many times offered equipment at a reduced rate for our customers. We are always able to match industry pricing and many times able to beat the pricing. We are also many times able to offer clubs at a significantly reduced price (last year’s models, etc. as these manufactures know how many clubs we sell and “hold some back” for us). Please watch our newsletters (bimonthly) for these specials – as they typically don’t last long as many are interested in these special pricings.

Customization done at the manufacturer (Callaway, Taylormade, Titleist, etc..) is free through the Graves Golf, there is no added cost for the GGA grips installed and customized at the manufacturers. Plus, there is no shipping charge (within US) and no tax (outside of OK) through Graves Golf.

To get a FREE individualized custom fitting please go to:  http://moenormangolf.com/clubs/free-club-fittings/

 

To View Single Plane Fitting Informational / Instructional Webinar:   CLICK HERE

NEW Callaway Epic Speed Drivers

by

INTRODUCING:  EPIC SPEED FAMILY

The Epic Family is framing the future of speed, with exceptional technologies that deliver fast ball speeds for every type of player.

The new Epic Speed Drivers now have vertical and HORIZONTAL forgiveness across the face with the new Speed Frame.

Three driver models are available –

Epic Speed Max – The most forgiving Epic driver set up for a majority of golfers.  For golfers wanting more speed, height, spin and forgiveness across the face.   Only driver with the adjustable slider weight.

Epic Speed – The driver for those with faster ball speeds and still wanting more height.

Epic Speed MAX LS – For those with high swing speeds wanting lower spin and lower ball flight.

They all feature our new A.I.-designed Jailbreak Speed Frame.

By applying Artificial Intelligence, this new structure is designed to improve both horizontal and torsional stability.

Extraordinary Ball Speed From NEW Jailbreak A.I. Speed Frame + A.I. Designed Flash Face SS21

Epic ball speeds in each of these models starts with our new A.I.-designed Jailbreak Speed Frame.

Previous Jailbreak architectures stiffened the body in the vertical direction. By applying Artificial Intelligence, this new Speed Frame structure is designed to enhance horizontal and torsional stability to promote an increase in ball speeds across the face.

The A.I.-designed Flash Face is specifically engineered to optimize the Jailbreak Speed Frame, promoting fast speeds across a more expansive area. Each face and each head geometry are uniquely enhanced, and the super strength titanium promotes maximum speed, forgiveness and spin robustness.

 

EPIC SPEED MAX DRIVER

Epic MAX creates exceptionally high forgiveness, starting with a lighter, stronger Triaxial Carbon material that saves over 19 grams of weight vs. titanium.

The saved weight was redistributed to promote high launch and more forgiveness. This driver delivers an exceptional combination of a deep CG (center of gravity) and higher MOI (moment of inertia) to promote a tighter downrange dispersion that leads to straighter drives.

More Control From Adjustable Perimeter Weighting

With a 17g sliding rear weight, golfers have extensive adjustability to promote the ball flight that they want to play. Combined with the OptiFit hosel, the Epic MAX provides up to 20 yards of shot shape correction.

 

EPIC SPEED DRIVER

Cyclone Aero Shape 

The advanced aerodynamic head construction promotes lower drag for higher head speed. The taller ribbon and flatter crown are engineered for a precise and more aerodynamic shape that can help golfers generate more speed from their swing.

Increased Forgiveness From Advanced Composite Design

The triaxial carbon covers a larger portion of the crown and toe, leading to weight savings of over 16 grams vs. a titanium crown.

Callaway engineers have redistributed that saved weight to enhance forgiveness versus previous MAVRIK designs.

An additional Triaxial carbon toe patch saves weight to promote a powerful shot shape.

 

EPIC SPEED MAX LS DRIVER

Triaxial Carbon Cover

The proprietary Triaxial carbon covers a larger portion of the crown and toe, leading to weight savings of over 13 grams vs. titanium.

Callaway engineers have redistributed that saved weight to enhance forgiveness versus previous MAVRIK designs.

This driver delivers an exceptional combination of a deep CG and higher MOI to promote a tighter downrange dispersion.

Shot Shaping and Control

The adjustable Perimeter Weighting provides up to 13 yards of shot shape correction to fine tune ball flight.

Combined with ultra-high MOI, the MAX LS provides a unique lower spin option for low-handicappers at impact.

If you have more questions about these new drivers and / or want to know about our introductory offers please contact Tim Graves at:  timg@gravesgolf.com

For your perfect single plane fit, please fill out and submit:  CLICK HERE

INTRODUCTORY OFFERS ARE AVAILABLE

Why We Do What We Do….

by

I want to thank both Tim and Todd for the single plane.

September 2019 was the start of my golf journey at the age of 64.

But after my older brother, David passed with cancer in August 2019, I wanted to “get closer” with my younger brother, Mike, an avid golfer in Bartlesville (OK).

The best way for me to do this is to take up golf.  I thought it couldn’t be that hard, but I was wrong.

After taking lessons from some very well-known golf instructors in Oklahoma City, I was not “getting it.”  I was very inconsistent, and I could not understand why and what I was doing wrong.

I happen to see one of Graves’ videos. I’ve seen and tried a lot of different methods to the golf swing.  But I thought there was some sense to his method.

I signed up for the Gold Membership and later to the 3-day school in OKC, where I met some very helpful single plane instructors, including Chandler. I am fully dedicated to the single-plane method. There has been and is a lot of hard work, but I slowly see progress.

I became someone who no one would rather play with, to someone that people say, “Your game has improved.”  I’m no longer the highest scorer in the Saturday Skins game.  I’m bringing some respect to Moe’s swing.

I still have a long ways to go, but I’m finally starting to grasp it.  I’m amazed that I can improve my scores yet even not have the swing correct.  My scores are currently in the high 80’s to low 90’s, but I fully anticipate to score in the high 70’s to low 80’s by summer., my second year of golf! (Thanks mostly to Tim’s short game techniques and the video feedback through V1. Every one of the feedback has been very helpful).

Todd and Tim, you are the most incredible golf instructors.  Your understanding of the perfect golf swing and your ability to teach it is fantastic. Thank you very much!

Robert J. T., MD

BTW, I hope to match my brother by year 3.

Top 5 Club Fitting Mistakes Found in Golfer’s Bags

by

I wanted to start a section in each newsletter that talks about custom club fitting.  In upcoming newsletters, I will be describing / breaking down each club in the bag and why and how that club should be custom fit (in much more detail).

As most of you know (by now..), your clubs must fit the swing you are working toward.  If they do not fit you, it is very difficult to make swing changes and / or those swing changes will be slowed dramatically.   I like to call it “taking the excuses out of the bag”.

But, before I start going through each club in the bag (future articles), I wanted to start with the “Top 5 Club Fitting Mistakes” you see in many golfers bags.

 1.  Driver

The first most common custom club fitting mistake with the driver is not enough loft for the driver for a golfer’s fit.  The optimal loft of a driver for a golfer will give that golfer maximum fly and maximum roll for their swing speed.

Examples:

Hit a 6 iron 150 to 160 yards:  Driver should have 10.5* loft

Hit a 6 iron 120 to 130 yards:  Driver should have 12* loft

2nd most common mistake with drivers is shafts that are too heavy for the golfer.  Golfers want more distance and forgiveness with their driver.  With the appropriate loft, a lighter shaft will help many golfers get more distance with their driver.

40 to 50 grams is considered a “Light weight” shaft and 50 to 55 grams is considered a “mid weight” shaft.  Many golfers have 60 gram or heavier shafts in their drivers and need lighter weight shafts (especially those with senior and regular flex) and wanting more distance with the tee ball.

2.  Fairway Woods

The most common mistake with fairway woods is golfers do not have enough loft (for maximum distance off the ground) with their longest fairway wood.

In other words, most golfers SHOULD NOT carry a 3 wood (unless they use this 3 wood primarily off a tee).

To hit a 3 wood (15 to 16* loft) appropriately (maximum fly and roll) you need to be able to hit you 6 iron at least 175 yards on the fly…

Most will hit a 5 wood (or 7 wood) further than their 3 wood off the ground.  They need the loft of the 5 wood (18 / 19*) for maximum fly and roll.

(FYI – even most professional golfers will hit a 17* / 18* fairway wood off the ground as their longest fairway wood… then why do so many average golfers hit a 15* fairway wood off the ground and get “poor” results..)

3.  Hybrids

The most common mistake is golfers DO NOT have their hybrids fit / customized for their individual lie angle.  Golfers MUST have the lie angle adjusted / fit for their size and swing.  For most, lie angles of their hybrids are too upright, and golfers “heel dig” their hybrids and either top, pull or hit poor shots with them.  This is why so many golfer can hit their hybrids “okay” out of the rough, but have difficulty hitting them off of fairways or “tight” lies.

Hybrids MUST be fit for the lie angle for an individual golfer.  If not, the hybrid is working AGAINST the golfer.

Very few golf equipment companies fit / adjust lie angles for an individual’s size (Callaway is one, that is why their customization process is rated so high).

4.  Irons

Honestly, there are many common mistakes when it comes to golfers irons (length, lie angle, flex, etc..) but for this article – will focus on one…

The most common mistake with irons is golfers do not have correct shafting in their irons.

Correct shafting in irons (and all clubs) allows for the correct height and flight of the golf ball for the golfer.  Having the correct / appropriate height gives the maximum and optimal distance for irons for that golfer.

And correct shafting “protects” golfers.  For a majority of golfers (over 40 years of age… younger for some) – they need a shaft that does not damage or protects the body.  Graphite shafting in irons protects the body.

Graphite shafting for golfers has the following characteristics:

  1.  Much easier on body – will protect elbows, shoulders, wrists, back, etc..
  2.  Will be more forgiving on golf shots (thin and heavy shots will go further, react better with graphite).
  3.  Are more consistent – especially over time.  Graphite is by far the most consistent material in shafts compared to steel.
  4.  Will allow for increased distance as graphite shafts in irons can be lighter and kick the ball up higher than steel.

5.  Wedges

The most common mistake with wedges in most golfer’s bags is wedges not being fit at all…

For most golfers, when talking about the Gap, Sand and / or Lob wedge, they think they can purchase these clubs “off the shelf” in their local club shop and they are good to go….  that can not be further from the truth.

Wedges must be fit to an individual for length, lie angle, shaft flex (and weight), grip size, lofts, etc..

Think about it… you are hitting a chip or pitch (1/2 shot or less) with your wedge and you “heel or toe dig” the wedge because it isn’t fit properly.  That club is going to twist in your hands… you will push, pull, chuck, or even shank the shot.. not because of poor technique, but because of an improperly fit wedge.

It always amazes me how many golfers I watch “chunk” chip / pitch shots (in my pro-ams) with improperly fit wedges for them and they get so upset…. without realizing they really have very little chance of hitting those short game shots well with improperly fit wedges…

Again – as I like to say… “You must take ALL excuses out of the bag”

If you have any questions about your fittings / individual fit, please feel free to email direct at timg@gravesgolf.com

If you would like a free individualized custom fit for you – please see:  CLICK HERE

or

https://moenormangolf.com/clubs/free-club-fittings/

If you would like to see more information about a perfect single plane fit, please see:  CLICK HERE

or

https://moenormangolf.com/lessons/club-fitting-webinar/

I will reply to any and all golfers individually with their recommended fittings when they submit their information.

LEARN

THE

SWING

Join 1M+ Subscribers to get your FREE Video Quick Start Guide that reveals how to hit the ball farther and straighter more consistently from now on…

START YOUR NEW GOLF SWING

This field is for validation purposes and should be left unchanged.

Person Information